SS beauty case study
SS beauty case study
SS beauty case study
Duration
March 2022 - March 2023
Domain
Luxurious E-commerce
My role
Assoc. Sr. UX Designer
Ah-mazing and the best video presentation
Impacted onboarding the clients in the organisation for the engagement collaboration. Working with the team was fun though!
Objective
This case study has been created for SSBeauty as an approach towards creating an interactive, engaging and a personalized platform that enables consumers of all demographics to have an engaging, easy & intuitive shopping experience.
It is a high-level proposal document that has been compiled after analyzing inspiration and conducting a secondary research.
We followed a thorough discovery process that involves an astute understanding of business needs, user needs, and technological constraints, before defining the direction any project we take up should move in.
"The Indian beauty industry is expected to close USD 30 billion by 2025."
Rise of social media influencers
Digitisation
Product innovation and awareness
Product understanding
The pandemic resulted in a digital revolution in the skincare and makeup industry, one of the post-covid shifts in sales would be the collective interest in self-care and beauty.
From hyper-personalized skincare and Ai cosmetics solutions, the industry is always looking to enhance their customer experience.
Expected to become $30 billion by 2025, the Indian beauty business is betting big on multi-brand online stores, driven by key trends — the increasing number of smartphone users in the country, the penetration of the internet, the continuing rise of India’s young, aspirational workforce, among others.
Goal: To transform the beauty and skincare shopping experience for SS Beauty users through a perfect blend of digitisation, bespoke customisation and personalised product solutions.
Competitive analysis
This competitor analysis will help us benchmark the state of the market, and allow us to troubleshoot solutions based on opportunities and learning from competitors, for the redesign.
Factors for Analysis
What is working: elements and aspects of the design that have been executed well and add value to the brand.
What isn’t working: elements that haven’t been well executed and things that are lacking
Sephora
Sephora's unique, open-sell environment features an ever-increasing amount of classic and emerging brands across a broad range of product categories including skincare, makeup, fragrance, body and hair care, in addition to Sephora's own private label. Today, Sephora is not only the leading chain of perfume and cosmetics stores in France, but also a powerful beauty presence in countries around the world.
What is working
Neat and minimal in both it’s aesthetic and information organisation
Easy to navigate because of the relatively low cognitive load.
Unique ‘Assistive Technology Solution’ allows users to have a personalized experience
What isn't working
Not very engaging, lacks content integration focusing on Indian consumers.
Product details page is a continous scroll making it very content heavy hence creating issues with readability.
Limited filters and sorting available in the search options.
Nykaa
Nykaa is an India based brand that specialises in multi-beauty and personal care products.The platform facilitates suitably prepared and priced branded products, claiming to receive more than 1.5 million per month across India.Aside from women beauty, the platform also holds a range of grooming items for men listed on the Nykaa Man website and app and also on Nykaa Network, which is an online community for beauty enthusiasts.
What is working
Providing personalised experience by allowing users to share , post their photos and reviews.
High customer engagement by curating products and digital guides
Well informed product page, has all the information from ingredients to how to use, shade cards and content integration.
What isn't working
Product details page is very cluttered and very content heavy hence creating issues with readability.
Too many ads and offer listings.
Design recommendations
We recommended moving ahead with a design direction that is both reflective of the values espoused by SS beauty, and in tune with the aspirations of its target audience.
ENGAGEMENT
Allowing users to upload images and tag products, to help other users directly shop from the website. Buying guides and curated product looks for specific occasions like wedding/festive/ work essentials etc. Allowing users to have virtual appointments with beauty experts and intergrating “how to” videos to keep the users engaged with the app
PERSONALISATION
Allowing customers to find their ideal shade using the Skin Shade/ Skin Type finder. Matching cosmetics and skin care with their respective selections. Allowing user to see how the products look on other users with similar skin shade/ skin tone
EDUCATIONAL
Product comparison and shade comparison charts. Before/after images product application on different skin tones. Content Integration - Educational Blogs, How to videos, Influencers outreach and Online Consultation
INTERACTIVE
Virtual Try it on feature using AR. Letting users virtually try on other products used by users with a similar skin tone/ skin shade. Integration of check nearby store and offline pickup option
Final design flow
Implementing all the insights that we gathered and came up with an unique solution that can help onboard new users and reduce bounce rate.
Homepage
Try On - Lipstick AR Filter
Impact and learnings..
Successfully onboarded stakeholder to the organisation by showcasing unique ideas and solving problem with innovative and intuitive design solutions.
Got understanding of business and sales pitches ideas that can be generated within a week and how to pitch them to win stakeholders trust.
Thank you for reading the case study!!
Duration
March 2022 - March 2023
Domain
Luxurious E-commerce
My role
Assoc. Sr. UX Designer
Ah-mazing and the best video presentation
Impacted onboarding the clients in the organisation for the engagement collaboration. Working with the team was fun though!
Objective
This case study has been created for SSBeauty as an approach towards creating an interactive, engaging and a personalized platform that enables consumers of all demographics to have an engaging, easy & intuitive shopping experience.
It is a high-level proposal document that has been compiled after analyzing inspiration and conducting a secondary research.
We followed a thorough discovery process that involves an astute understanding of business needs, user needs, and technological constraints, before defining the direction any project we take up should move in.
"The Indian beauty industry is expected to close USD 30 billion by 2025."
Rise of social media influencers
Digitisation
Product innovation and awareness
Product understanding
The pandemic resulted in a digital revolution in the skincare and makeup industry, one of the post-covid shifts in sales would be the collective interest in self-care and beauty.
From hyper-personalized skincare and Ai cosmetics solutions, the industry is always looking to enhance their customer experience.
Expected to become $30 billion by 2025, the Indian beauty business is betting big on multi-brand online stores, driven by key trends — the increasing number of smartphone users in the country, the penetration of the internet, the continuing rise of India’s young, aspirational workforce, among others.
Goal: To transform the beauty and skincare shopping experience for SS Beauty users through a perfect blend of digitisation, bespoke customisation and personalised product solutions.
Competitive analysis
This competitor analysis will help us benchmark the state of the market, and allow us to troubleshoot solutions based on opportunities and learning from competitors, for the redesign.
Factors for Analysis
What is working: elements and aspects of the design that have been executed well and add value to the brand.
What isn’t working: elements that haven’t been well executed and things that are lacking
Sephora
Sephora's unique, open-sell environment features an ever-increasing amount of classic and emerging brands across a broad range of product categories including skincare, makeup, fragrance, body and hair care, in addition to Sephora's own private label. Today, Sephora is not only the leading chain of perfume and cosmetics stores in France, but also a powerful beauty presence in countries around the world.
What is working
Neat and minimal in both it’s aesthetic and information organisation
Easy to navigate because of the relatively low cognitive load.
Unique ‘Assistive Technology Solution’ allows users to have a personalized experience
What isn't working
Not very engaging, lacks content integration focusing on Indian consumers.
Product details page is a continous scroll making it very content heavy hence creating issues with readability.
Limited filters and sorting available in the search options.
Nykaa
Nykaa is an India based brand that specialises in multi-beauty and personal care products.The platform facilitates suitably prepared and priced branded products, claiming to receive more than 1.5 million per month across India.Aside from women beauty, the platform also holds a range of grooming items for men listed on the Nykaa Man website and app and also on Nykaa Network, which is an online community for beauty enthusiasts.
What is working
Providing personalised experience by allowing users to share , post their photos and reviews.
High customer engagement by curating products and digital guides
Well informed product page, has all the information from ingredients to how to use, shade cards and content integration.
What isn't working
Product details page is very cluttered and very content heavy hence creating issues with readability.
Too many ads and offer listings.
Design recommendations
We recommended moving ahead with a design direction that is both reflective of the values espoused by SS beauty, and in tune with the aspirations of its target audience.
ENGAGEMENT
Allowing users to upload images and tag products, to help other users directly shop from the website. Buying guides and curated product looks for specific occasions like wedding/festive/ work essentials etc. Allowing users to have virtual appointments with beauty experts and intergrating “how to” videos to keep the users engaged with the app
PERSONALISATION
Allowing customers to find their ideal shade using the Skin Shade/ Skin Type finder. Matching cosmetics and skin care with their respective selections. Allowing user to see how the products look on other users with similar skin shade/ skin tone
EDUCATIONAL
Product comparison and shade comparison charts. Before/after images product application on different skin tones. Content Integration - Educational Blogs, How to videos, Influencers outreach and Online Consultation
INTERACTIVE
Virtual Try it on feature using AR. Letting users virtually try on other products used by users with a similar skin tone/ skin shade. Integration of check nearby store and offline pickup option
Final design flow
Implementing all the insights that we gathered and came up with an unique solution that can help onboard new users and reduce bounce rate.
Homepage
Try On - Lipstick AR Filter
Impact and learnings..
Successfully onboarded stakeholder to the organisation by showcasing unique ideas and solving problem with innovative and intuitive design solutions.
Got understanding of business and sales pitches ideas that can be generated within a week and how to pitch them to win stakeholders trust.
Thank you for reading the case study!!
Duration
March 2022 - March 2023
Domain
Luxurious E-commerce
My role
Assoc. Sr. UX Designer
Ah-mazing and the best video presentation
Impacted onboarding the clients in the organisation for the engagement collaboration. Working with the team was fun though!
Objective
This case study has been created for SSBeauty as an approach towards creating an interactive, engaging and a personalized platform that enables consumers of all demographics to have an engaging, easy & intuitive shopping experience.
It is a high-level proposal document that has been compiled after analyzing inspiration and conducting a secondary research.
We followed a thorough discovery process that involves an astute understanding of business needs, user needs, and technological constraints, before defining the direction any project we take up should move in.
"The Indian beauty industry is expected to close USD 30 billion by 2025."
Rise of social media influencers
Digitisation
Product innovation and awareness
Product understanding
The pandemic resulted in a digital revolution in the skincare and makeup industry, one of the post-covid shifts in sales would be the collective interest in self-care and beauty.
From hyper-personalized skincare and Ai cosmetics solutions, the industry is always looking to enhance their customer experience.
Expected to become $30 billion by 2025, the Indian beauty business is betting big on multi-brand online stores, driven by key trends — the increasing number of smartphone users in the country, the penetration of the internet, the continuing rise of India’s young, aspirational workforce, among others.
Goal: To transform the beauty and skincare shopping experience for SS Beauty users through a perfect blend of digitisation, bespoke customisation and personalised product solutions.
Competitive analysis
This competitor analysis will help us benchmark the state of the market, and allow us to troubleshoot solutions based on opportunities and learning from competitors, for the redesign.
Factors for Analysis
What is working: elements and aspects of the design that have been executed well and add value to the brand.
What isn’t working: elements that haven’t been well executed and things that are lacking
Sephora
Sephora's unique, open-sell environment features an ever-increasing amount of classic and emerging brands across a broad range of product categories including skincare, makeup, fragrance, body and hair care, in addition to Sephora's own private label. Today, Sephora is not only the leading chain of perfume and cosmetics stores in France, but also a powerful beauty presence in countries around the world.
What is working
Neat and minimal in both it’s aesthetic and information organisation
Easy to navigate because of the relatively low cognitive load.
Unique ‘Assistive Technology Solution’ allows users to have a personalized experience
What isn't working
Not very engaging, lacks content integration focusing on Indian consumers.
Product details page is a continous scroll making it very content heavy hence creating issues with readability.
Limited filters and sorting available in the search options.
Nykaa
Nykaa is an India based brand that specialises in multi-beauty and personal care products.The platform facilitates suitably prepared and priced branded products, claiming to receive more than 1.5 million per month across India.Aside from women beauty, the platform also holds a range of grooming items for men listed on the Nykaa Man website and app and also on Nykaa Network, which is an online community for beauty enthusiasts.
What is working
Providing personalised experience by allowing users to share , post their photos and reviews.
High customer engagement by curating products and digital guides
Well informed product page, has all the information from ingredients to how to use, shade cards and content integration.
What isn't working
Product details page is very cluttered and very content heavy hence creating issues with readability.
Too many ads and offer listings.
Design recommendations
We recommended moving ahead with a design direction that is both reflective of the values espoused by SS beauty, and in tune with the aspirations of its target audience.
ENGAGEMENT
Allowing users to upload images and tag products, to help other users directly shop from the website. Buying guides and curated product looks for specific occasions like wedding/festive/ work essentials etc. Allowing users to have virtual appointments with beauty experts and intergrating “how to” videos to keep the users engaged with the app
PERSONALISATION
Allowing customers to find their ideal shade using the Skin Shade/ Skin Type finder. Matching cosmetics and skin care with their respective selections. Allowing user to see how the products look on other users with similar skin shade/ skin tone
EDUCATIONAL
Product comparison and shade comparison charts. Before/after images product application on different skin tones. Content Integration - Educational Blogs, How to videos, Influencers outreach and Online Consultation
INTERACTIVE
Virtual Try it on feature using AR. Letting users virtually try on other products used by users with a similar skin tone/ skin shade. Integration of check nearby store and offline pickup option
Final design flow
Implementing all the insights that we gathered and came up with an unique solution that can help onboard new users and reduce bounce rate.
Homepage
Try On - Lipstick AR Filter
Impact and learnings..
Successfully onboarded stakeholder to the organisation by showcasing unique ideas and solving problem with innovative and intuitive design solutions.
Got understanding of business and sales pitches ideas that can be generated within a week and how to pitch them to win stakeholders trust.
Thank you for reading the case study!!